Established journalism
What New Coke Can Teach Us About Brand Loyalty
Smithsonian Magazine
Where this source supports the record
Each entry separates the article’s editorial relevance note from its exact, section-level claims. A bibliography link without a direct claim is labeled plainly.
-
Internet culture & public spectacle · 23 April–11 July 1985Open article references →
The New Coke Backlash
Coca-Cola headquarters and national product launch · United States
Why editors use it hereIndependent historical interpretation of taste testing, cultural attachment, and backlash.
-
Quick read
On 23 April 1985, Coca-Cola replaced its century-old United States formula with a sweeter version marketed as New Coke.
Reviewed 26 July 2026 -
Trigger and conditions
Chairman Roberto Goizueta announced that the new formula would replace, not supplement, the original.
Reviewed 26 July 2026 -
Uncertainty
Coca-Cola controls many internal records and has an interest in presenting the story as a redeemed mistake.
Reviewed 26 July 2026 -
Why it matters
New Coke reveals that products carry social meaning beyond measurable flavor.
Reviewed 26 July 2026
-
Quick read