Where this source supports the record
Each entry separates the article’s editorial relevance note from its exact, section-level claims. A bibliography link without a direct claim is labeled plainly.
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Internet culture & public spectacle · 23 April–11 July 1985Open article references →
The New Coke Backlash
Coca-Cola headquarters and national product launch · United States
Why editors use it hereMuseum account and material history of the launch, packaging, complaints, and Classic return.
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Quick read
On 23 April 1985, Coca-Cola replaced its century-old United States formula with a sweeter version marketed as New Coke.
Reviewed 26 July 2026 -
Trigger and conditions
Chairman Roberto Goizueta announced that the new formula would replace, not supplement, the original.
Reviewed 26 July 2026 -
Uncertainty
Coca-Cola controls many internal records and has an interest in presenting the story as a redeemed mistake.
Reviewed 26 July 2026 -
Why it matters
New Coke reveals that products carry social meaning beyond measurable flavor.
Reviewed 26 July 2026
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Quick read